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The first steps led to the first big success: Umarex developed a line of guns with powerful appeal to 10 million recreational shooters. These blank firing guns and airguns could be freely purchased over the counter. That was a key advantage, because Germany’s new weapons act, passed in 1972, required a permit for the purchase of lethal weapons.

Meeting the demand for over-the-counter guns.

Meeting this demand was no easy task. In fact, it seemed almost impossible, because Umarex, at that time still called Mayer & Riem, manufactured only one gun. It was the Perfecta Model G1,
a blank firing pistol.

Wulf-Heinz Pflaumer, who joined Umarex in 1972, pressed forward with the expansion of the product range. Together with Franz Wonisch and Karl Mayer Senior he applied what he had learned at the mailorder company Neckermann: give the customers what they want.

A wise move, with fast results.

Success came swiftly. Umarex became the largest importer of airguns from China. In 1974/75 it made a big impact with internationally renowned brands like Daisy, Marksman, Milbro and Norica.
It secured exclusive rights for Marksman and became the general importer for Daisy rifles.

No more detours.

In 1972, the sales path for guns was from wholesalers to retailers. There was no direct path from manufacturers to retailers – until Wulf-Heinz Pflaumer came along and tried it. The industry was amazed. Umarex was ahead of its time.

Direct sales were necessary because the wholesalers were ignoring Umarex. So Umarex ignored the wholesalers.By 1976, Umarex had six field representatives. Their job was to visit gun dealers in Germany, some 1,000 in all, and present the company’s products. Both sides agreed: We’re a good match. In this way Umarex achieved growth rates between 30% and 50%.

The Sherlock Holmes Set:

The ingenious Sherlock Holmes finally met his equal: Umarex created a package in the shape of a book, containing a magnifying glass and a revolver with blank cartridges and flares. The set, which displayed the figure of Sherlock Holmes on the outside, sold at a rate of 80,000 per year. A license fee of 25 cents per set went to the family of Arthur Conan Doyle, which held the rights to the character.

Success without borders

Umarex began its expansion in the 1970s by exporting to Egypt, France, Italy, Austria and Switzerland. In 1985, the company strengthened its international presence with the founding of Umarex Austria. Based in Niederndorf and headed by Bernd Reppmann, Umarex Austria remains a highly regarded member of the Umarex Group.

Umarex Austria offers gun dealers in southeastern Europe a product range that is specially geared to the needs of recreational shooters and hunters. Its experienced and well-trained employees
provide expert advice and are known for their excellent service.



This new German-built Walther MaximaThor repeating compressed air rifle does justice to its name. It produces an impressive muzzle energy of 46 foot-pounds with 5.5 mm or 6.35 mm pellets. The sleek 200-bar air tank includes a built-in pressure indicator and quick-fill opening that provide the capability for multiple shots with a single charge. The MaximaThor has an elegant and durable wood stock and also provides multi-shot capability with the same 8-shot rotary magazine for pellets that the Rotek uses. This powerful rifle features an 11-mm dovetail rail for mounting a telescopic sight.

The gun is built for shooting pleasure and accuracy with a rubber recoil pad, a removable 8-shot rotary metal magazine, and a vibration reduction system. This gun is an amazing airgun system that attracts attention from other airgunners who like its unique look and a great set of advanced features.


Product Group: Air Rifles
Brand: Walther
Caliber: .22 (5.5 mm), .25 (6.35 mm)
Ammo Type: Pellets
FPS w/Lead Pellet: 1000
Stock Material: Wood
Barrel Length: 23.75″
Overall Length: 41.5″
Accessory Rail: 11mm dovetail
Weight: 9.25 lbs
Capacity: 8


The Gauntlet achieves these huge numbers of consistent, powerful shots from just one fill of its high capacity 13-cu. in. regulated tank. The built-in regulator delivers minimal FPS variation from shot-to-shot for long, flat shot strings this translates directly into outstanding accuracy for hunting, Field Target competition and just-for-fun plinking. This multi-shot repeater with an adjustable trigger uses easily loaded interchangeable 10-shot magazines for rapid bolt-action firing. One mag is supplied with the Gauntlet and additional magazines are available as accessories.



To maximize its accuracy capability, the Gauntlet is well-balanced and has integral standard dovetails for scope mounting. The easily adjustable stock comb is adjusted by the turn of a knob and locks into position for the ideal cheek weld, whatever your physique or optic choice. Target shooters will appreciate the included single shot tray for the ultimate in precision shooting. At 8.5 lbs, the Gauntlet is a comfortable air rifle both at the range or in the field. The stock’s integral studs allow a sling to be fitted for easy carrying on a hunt.


Product Details

Product Group: Air Rifles
Brand: Umarex
Caliber: .22 (5.5mm)
Ammo Type: Pellets
FPS w/Alloy Pellet: 1000 (.22)
Stock Material: Synthetic
Barrel Length: 28.5″
Overall Length: 46.75″
Accessory Rail: 11mm dovetail
Weight: 8.5 lbs
Capacity: 10, single shot option
Trigger: Adjustable, single stage
Air Flow: Regulated, non-adjustable
Mechanism: Pre-charged Pneumatic, bolt action
Manual: TBA